Late Night Chats
Be Kind Apparel wasn’t just born overnight. In a lot of ways we’d
been working on it for years but didn’t realise. It was only when
we went into lockdown in Ireland in 2021 that the idea started to
grow legs. My brother and I were at home in Cork, watching one
bad news story after another, unable to walk further than 5 Kilometres
from our home.
That particular night we had one of those late night
conversations (best chats are always late at night, right?) and
somehow we got onto talking about Kindness. It’s incredible
how simple, yet effective, being kind to a person can actually
be and what it can do for their mental health when someone
shows a little kindness to them.
When you stripped it all back it was a very simple concept, ‘Kindness’ how do we create more kindness or highlight the kindness that already exists around us.
We wondered if there was something we could do to encourage
awareness of this very simple idea and thought a clothing brand
might be a fun way to deliver this message. We quickly partnered
with a local supplier in Cork, and after many, many late nights,
designing logos and products we settled on the designs
you see before you today. It’s been a long, exciting journey thus far,
but were only getting started, so now it’s your turn to get involved.
Paying it Forward
We understand that change starts with us which
is why in addition to spreading the message of
kindness, we are excited to donate 5 percent of
all profits to local Charities.